Google Maps is a great tool & possibly the most effective weapon which can drive more local audience to their business. Mainly this is a handy tool for Small & Medium sized businesses who generally target Local Market.
Google Maps tells the audience about a store or an office location for the products or services they wish to have.
Also specifically the results that gets pulled up on Google Maps is particularly the businesses located within the users surrounding locations
This way Local SEO drives more Audience to a business specifically from their surrounding.